Clear onboarding flows aren’t just about making things look smooth, they directly impact adoption, trust, and retention. In Web3, people often abandon platforms due to confusion around verification, wallets, or unclear steps. Strong design reduces these friction points.
Transparent account types and status feedback build user confidence. When users know if they’re on a personal or business journey, what each step means (KYC, payout, etc.), they feel more in control and less likely to drop off.
Feature overload is a risk, business users can get overwhelmed if too many options are visible too early. Prioritizing core tasks (invoice, payout, wallet) helps users orient quickly. Research shows that simplifying onboarding and showing only what’s necessary at each step improves completion rates.
Measuring how quickly users reach “first value” (e.g. send first invoice or make first payment) is key. Faster “aha” moments mean users understand the product’s value sooner and are more likely to stick around.
Building from scratch gave you full control over flow, UI consistency, and visual clarity. That matters in Web3 platforms especially, having clear visual hierarchy, recognizable icons, responsive design, and minimal jargon helps bridge the trust gap for users who are newer to crypto.
Award recognition (e.g. winning at Polygon Bootcamp Africa) shows the design not only solves problems but stands out among peers.
