Branding & Visual Identity
A series of branding projects where I collaborated with brands for memorable campaigns.
Afterglow • Brand Launch & Awareness Campaign
Igniting premium nightlife moments with a bold Nigerian spirit, crafted for social impact, elevated style and memorable brand presence.
Brief
The brand needed an icon identity and campaign that would resonate with urban nightlife while distinguishing from competitors
Must clearly communicate the product premium quality across channels, unified digital visuals, print, environment and packaging for a strong launch impact
Campaign had to drive awareness, foster brand recognition, and open the path to trial or purchase
Research
Urban Nigerians aged 21-45 show preference for drinks that signal sophistication and are part of social nightlife experiences
Visual identity needed to balance cultural resonance and premium feel (colour, imagery, typography)
Experiential touchpoints (3D bar, photo-booth) drive engagement and social sharing, amplifying “experience” via OOH and digital
Packaging and unboxing matter for premium positioning
Design
Developed multiple logo concepts rooted in light, glow, and premium cues; refined to the final mark that evokes nightlife and shimmer
Mapped brand colour palette and typography system to reflect the “illuminate moments” key message
Created layouts for social media, website banners, email campaigns, print posters, kept visual language consistent across formats
Conceptualised packaging and unboxing experience: premium bottle design, foil treatments, branded box, moment of reveal
Designed experiential 3D environment: photo-booth zone and creative bar installation for brand activation in nightlife venues, also conceptual OOH placements at lamp-poles, BRT bus stops and billboards
Tools, Deliverables & Timeframe
ANZAC Day 2024 Campaign
A comprehensive set of marketing assets for ANZAC Day 2024, including poster, fence banner, electronic billboard and branded visuals designed for honour and remembrance.
Brief
The campaign needed to respect the solemn occasion while also standing out in urban environments.
Multiple formats (large print and digital signage) required consistent branding across sizes and viewing contexts.
Design
Outdoor poster for ANZAC Day 2024 campaign
Fence banner format for high-visibility placement
Digital billboard version
Result
Following the launch of the campaign, public attendance at the Dawn Service at the Australian War Memorial exceeded 32,000 participants, underscoring strong commemoration interest.
Australian War Memorial
Our targeted posters, digital assets and outdoor placements aligned with the notable turnout and helped reinforce visibility of the event and client brand.
For confidentiality reasons full analytics cannot be disclosed, however client feedback and internal tracking indicated heightened social-media engagement and expanded local awareness during the campaign window.
Tools, Deliverables & Timeframe
CLN Home & Office Logo
Transformed a house-sketch concept into the refined logo the client loved.
What the Client Asked For
The client provided a sketch of a Monstera leaf inside a house shape with the letters CLN beneath and the descriptor “Home & Office”. They wanted a brand mark that combined botanical, home and workspace elements.
Monstera leaf
Client's sketch
What Was Delivered
I took the initial sketch and created full logo concepts including the leaf-house version. After review, the client requested “take the house away and let me see what it looks like”. I removed the house element, refined the leaf icon, “CLN” word mark and “Home & Office” line and delivered the final approved logo.
Client's idea
First deliverable
Second deliverable
Approved logo
Outcome
The client chose the simpler version without the house, citing clarity, flexibility and stronger brand recognition. The final logo works well across digital, print and signage formats and aligns with the client’s vision for their brand identity.
